How We Grow: the foundation of Allegro’s success

Embarking on a journey of constant evolution, Allegro thrives on a steadfast commitment to fostering growth. At the heart of this commitment lies "How We Grow" - a set of behaviors deeply ingrained in our organizational culture. Let's delve into how these behaviors shape Allegro's journey toward excellence.

Understanding customers: the key to success

Allegro's mission is to be the most desired online shopping destination in Europe. Success in this mission is intricately tied to our deep understanding of customers' needs and experiences. By diligently studying customer behaviors and preferences, we ensure that it becomes the first choice for shoppers. This approach involves working backward from the customer's perspective, identifying potent opportunities for improvement in their shopping journey, and swiftly implementing impactful changes. Whether Allegro draws inspiration from market best practices, or opts to prioritize customer convenience over its internal processes, the focus remains firm on not just meeting, but exceeding customer expectations

"Continuously engaging with our merchants, conducting research to understand their needs, it is truly rewarding to gain insights from diverse perspectives. This guides us not only in enhancing our services but also in crafting targeted communications tailored to their priorities. Understanding the focal points of our merchants is key to delivering value”
- Anna Budynek, Business Product Manager
on development of One Fulfillment.

Setting high standards: a culture of continuous improvement

Our culture is rooted in the understanding that our solutions are good, but there is always scope for enhancement. We embrace the idea that there's always room for improvement. Rather than demanding perfection, we encourage team members to regularly set new benchmarks for themselves and their teams, always lifting the bar higher. We celebrate progress, regard shortcomings as opportunities to do better, and continuously seek fresh ways to add value. Our journey is not about attaining a static end goal, but is marked with consistent improvement. In this spirit, instead of resting on our laurels, our teams are always on the quest for the next opportunity that would enable them to upgrade their performance.

"I actively engage in workshops and training sessions, which contribute to my development. By applying the knowledge and techniques gained, I not only upgrade my skill set but also share valuable insights with my team. With access to various training opportunities, I was able to take part in the 'Master in Feedback' development path. Through this initiative, I discover practical tools, techniques, and innovative approaches to harnessing the power of feedback for more effective collaboration. Spoiler alert: I've encountered the 'feedforward' technique, a true game changer in fostering continuous improvement"
- Anna Malinowska, Team Leader, Product Communication

Boldly thinking ahead: embracing innovation and ambition

Innovation thrives when people dare to think beyond the status quo. That’s why we foster a culture of bold thinking, where we encourage one another to formulate exciting yet realistic action plans. By envisioning a future where Allegro continues to lead the e-commerce landscape, our team members consider scalability and disruption in their decision-making processes. From anticipating the impact of present actions on the future to embracing ambitious initiatives, we embody the spirit of forward-thinking leadership.

“I really appreciate that at Allegro there is a space not only for ambitious implementations of innovative solutions (such as MiniParcel delivery method creating a new form of delivery between out of home and home delivery) but also for the development and testing of bold ideas. Allegro openness to change combined with an emphasis on scalability and a vision for the future are the key to success”
- Bartłomiej Hołubowicz, Product Manager

In essence, "How We Grow" encapsulates Allegro's unwavering commitment to understanding customers, setting high standards, and boldly envisioning the future. It's this dedication to growth that propels Allegro forward, ensuring that it remains at the forefront of e-commerce innovation.